How to promote a career in hospitality

Unsurprisingly the Lake District is becoming a more popular holiday destination for international tourists, and as a result, every hotel in the region is looking to recruit young local talent that they can upskill for years to come. But, the question of many employers is, how do promote a career in hospitality?

First, focus on the benefits. 

When putting out a job advertisement, either on the LDHA Voice website or on other online job boards, highlight not just the unique benefits your hotel can offer, but the industry as a whole. Benefits that fuel satisfaction and promote future opportunities. 

For example, a role in hospitality isn’t always your typical 9 to 5, which for many employees means a flexible schedule that suits their needs. Plus, if the role involves restaurant, bar, or reception work your employees will get to interact with people from all over the world. It’s a social industry with plenty of networking opportunities. 

Second, take inspiration from someone who’s been in their shoes. 

For the skeptical job seeker, they may think a career in hospitality is too good to be true after hearing all the benefits. So, why not back up your claims with a case study. On our website, you can find case studies from people who are developing careers in hospitality and those who have accomplished a successful career, whether in housekeeping, HR, management, or marketing. Highlight that there’s no limit to where your employees can go.

Third, find a route tailored to the individual. 

In September 2019, the University of Cumbria launched their Chartered Manager Degree Apprenticeship (CMDA). This is a great opportunity, employers in Hospitality or Tourism can enrol new and/or existing employees in this programme, benefiting not only the employee’s career but also the business as a whole. It positions the industry as a skilled, professional workforce and will appeal to keen learners who want to gain a qualification while on the job.

The employee will continue to work on-site, only attending classes for 24 days during the low season. Allowing them to balance practical skill development with traditional University studies. It’s an attractive avenue for younger members of the workforce, as it allows them to earn while they learn. Plus, for recruiters it secures a three-year placement retention.

A career in hospitality is understated. As a growing industry, attracting younger members of the workforce is essential to providing jobs, direction, and establishing a skilled, loyal employee base. Whether potential employees are attracted to the industry through the flexibility or the potential to gain a qualification, catering to learners will encourage loyalty and retention throughout all seasons of the year.