Advertising in Cumbria

As tourism grows, so does the number of roles required to be filled in businesses across the area. However, the hospitality industry sometimes struggles to project the exciting career prospects available for new employees, with many seeing hospitality as a temporary role. To compound the issue, traditional online job advertising has become harder to trust and as a result, businesses are struggling to find the correct candidates for the job.

Here’s our top tips on how to advertise your jobs in Cumbria.

Cut Costs, Increase Visibility

Facebook ads will allow you to advertise on Facebook and Instagram. You can determine an advertising budget, set the location and interests of potential viewers, and when/where it will be visible. It’s easy to use and can help cut the advertising costs required by some online job boards. Plus, with social media being used by most people these days, your ads success will no longer be reliant on whether audiences are actively job searching in that moment.

Have Pride in Place

Alongside most Cumbrians, we’re proud to be part of a flourishing landscape that offers unique opportunities and services, and your business should show that. Whether you’re supporting local events, applying policies to limit your business's impact on the environment or helping those who are less fortunate, you should highlight your wider involvement and local pride when advertising. Presenting yourself and your business as passionate about your area can attract more job seekers who wish to experience the same feeling.

Why You?

How can the employee benefit from working with you? Every job comes with a list of benefits, but most advertisers only remember to present the standard 28 days holiday, sick pay, etc. If you offer something different, your position will look more appealing and stand out from the crowd. So if you offer discounts for friends and family of staff, a cycle to work scheme, bonus season, lunch provided on shift or free access to leisure facilities outside of work hours - don’t forget to shout about them.

Growth for you Both

The University of Cumbria are partnering with local businesses to provide The Chartered Manager Degree Apprenticeship (CMDA) Scheme. The programme aims to help new and aspiring managers develop their skills and knowledge that will enable them to become successful leaders in a range of areas. The benefits of this programme include at least three-year of retention, the ability to invest in employees, and Governmental support. Become a member of this scheme and you will be able to develop the skills of aspiring leaders, tailor their experience to your business needs, and encourage career progression within your business.

There are plenty of ways to improve the way you advertise jobs in Cumbria. To keep up to date with everything happening in the hospitality industry, sign up to our newsletter.